To understand how this startup remains one of the top five world’s iconic music publishers, we have to look deeper into their journey, including distinctive expansion strategies, successful and failed attempts. In just a span of ten years, the publisher has grown its audience base from 0 to 94 Million and generates over $45.9 Million in revenue ( Src ).
The publisher came up with a platform that transformed the static, flat lyric pages into an interactive, vibrant art experience. What most of the music publishers missed, Genius built. And there isn’t a single reason that encouraged us to select Genius for our next Becoming series. But have you ever wondered how a bootstrapped startup established in 2009 outranked behemoths like Pandora, Rolling Stone, and Billboard?
The website ranks #4 position on Similarweb. The Genius is perhaps the most recognizable publisher known for its online annotation platform for music lovers.
