To the right of them is another rectangle – horizontal, white, with a wide black edge and a strict “Dolby” inscription in the middle. They stand against a dark background and look like slots in vertical rectangles. At the top left is a double icon – two “D” s, mirrored to each other. Each of its elements is a reminder of a surname, technology, or historical fact.
1995 – 2007įrom the very beginning, the logo of this brand was multi-structured and ambiguous. This audio encoding standard enables a cinematic sound experience. and is often used for recording and playback of sound in movies, broadcasts, and video games. It was developed by the American company Dolby Laboratories, Inc. But it is completely different from the modern version of “Double D,” invented by the designers practically from scratch.ĭolby Digital is an audio compression format that reduces file size while maintaining high sound quality. Around the same time (in 1967), its original logo appeared. It was he who founded the specialized company Dolby Labs in 1965. The emblem bears the audio technology name, which bears its creator, inventor, and engineer Ray Milton Dolby. The company-owner registered it together with the trademark to emphasize the identity of the corporate identity. The Dolby Digital brand name is world-famous because it frequently appears at the start of feature films, video games, and broadcasts.
